This is Sweden

The Swedish tourist board has an amazing video called “This Is Sweden”, which has been getting more popular on social media as people and businesses show off the wonderful landscape and atmosphere over here.

This is Sweden showcases facets of life in Sweden ‘as is’. We show the sights that are enchanting and the ones that are annoying: from generous Swedish parental leave to sometimes rainy Swedish summers.

I think this video gives an amazing overview of Sweden and is a great recruitment tool to help attract others to Sweden. There have been a number of articles in the past few months (here, here, and here) talking about Sweden as the next big thing, especially for tech, as Swedish companies begin to make more noise in the USA and further afield.


Great work from the Swedish Tourist Board!

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